Portfolio: Success story examples

Over the years, RED INFINITY has helped many clients hone their marketing strategies to meet the demands of the modern marketplace. Below is a few examples of our success stories.

 

 

RED INFINITY - CLIENT CASE STUDIES

Ster Century (Cinema's Bar's Multiplex sites)

Pictured; Millenium Plaza, Cardiff

 

 

5 Key Sites within the UK

 

EDINBURGH - Ocean Terminal

LEEDS - The Light

ESSEX - The Brewery

CARDIFF - Millenium Plaza

NORWICH - Castle Mall

 

The companies Marketing Director Richard helped set up, Launch, Market and Promote Ster Century's 5 main sites within the Uk. These are vast complex's with bars. restaurants, cinemeas, retail and 14+ screen cinema's each centre employing between 200 - 1000 people.

 

Key Responsibilities

Recruitment, selection and training

Marketing & Advertising strategy and management

Local and national promotions

Staff motivation, performance & morale

Initial contract and supply negotiation

Press Releases, PR and local publicity

 

 

 

CREATIONS (Night Club, Bar, Restaurant)

CLIENT

CREATION (Night Club, Bar, Restaurant) CARDIFF

 

Industry

A National Chain of Night Club Complex's opening a SUPER club in Cardiff with Bar and Restaurant


Red Infinity's Marketing Guru Richard Davies took on the launch of Creation in Cardiff, which quickly became the place to be on a night out in cardiff. He organised Publicity, Marketing campaigns, launch nights and City wide invitations, press & media, plus helped with management training and staff recruitment and then helped run the club for its first 6 months. The club was an unrivaled success story. 

 

SPECIAL FEATURES

9 Bars, over 3 floors, Restaurant and Bar - required over 120 staff

Launch night included indoor fireworks, stilt walkers, circus acrobats, Headline DJ's & Headline singers, we used Posh & Becks look alikes for press releases and a paparazzi style photo shoot for publicity!

 

 

 

VITALITY (Gyms, Salons, Clinic's)

Client

Vitality; Gym & Health Clubs, Hair & Beauty Salons, Physiotherapy & Cranial Head remoulding Clinic

 

Industry

Health & Leisure, Cosmetic, Hair & Beauty

 

 

Red Infinity has been working with Vitality since 2005 and has helped the Cardiff based company grow from strength to strength. Vitality started as a small Gym and has grown into a well known name with a highly successful city centre health club and having succesfully opened a further two Beauty salons which included full clinical and laser services. Vitality alongside Red Infinity is now working on a new SUPER sized health club in the Bay area. Red Infinity has been responsible for Marketing the 3 different brands, from text messaging to flyering and promotional campaigns, radio adverts and promotional teams as well as handling the majority of the staff recruitment, training and development for the last 7 years. Vitality is an exceptional company and Red Infinity has been proud to work with the company for so long.

 

Key Areas Of Involvement

Club & Salon Managment

Strategy & Development

Staff & Managment Recruitment, Selection & Training

Brand Awareness

Marketing & Networking

Promotions & Advertising